Why Does Uplift Cleaning Company Have A Blog?

I’m sure that it has crossed your mind, as a loyal reader of Uplift Cleaning Company’s blog. Why exactly does a cleaning business have a blog? 

Keeping Our Audience Informed

There are sometimes changes that we make to how our business operates that we want to communicate with the community. 

Recently, when we launched our dog waste removal (poop scooping) service, we wanted to tell everyone who would listen about this important service. This blog is one tool we have available to do that. 

Sometimes we attend vendor fairs throughout the Niagara region. It's important to us that you are informed of where we are for these. We would love to meet you when we are at these events! Come by and say hi to us!

Sharing What We Know

Earlier this year, we had a Buy Canadian series that consisted of made in Canada cleaning products we tested and liked. We feel that it’s important at this time to help other Canadians make informed choices about the products and services they use so they can make the best decisions for themselves.

Sharing what we know is also part of our business’s mission. Uplift Cleaning Company wants to help uplift people, by cleaning their homes, but also by helping people who don’t want or need our services to be more effective at cleaning their homes by themselves too. 

We believe that all boats should rise together to make the world a better place!

Multi-Media Omnipresence!

If you have watched YouTube videos about marketing a small business in the current year, you may have heard about the concept of multi-media omnipresence. We are doing what a small business can do to be everywhere, all the time, where a potential client may be looking for a cleaning service. Having a blog is part of that strategy. 

We would love to be everywhere, all the time, but that is challenging and expensive to do. What we do have is a website with a weekly blog, a Facebook page, a YouTube channel, and various advertising that we do in our community to promote the business. 

Are we omnipresent? I don’t think so. One thing we don’t want to be is annoying or pushy about marketing to our potential clients. We are real people and have had the same encounters with the well-trained salespeople going door-to-door in our neighbourhoods who try to get us to switch to whatever service they are promoting today. You know the slick salesperson that once you respond to them with a greeting they can’t seem to get the message that you are busy and need them to leave you alone? Don’t worry about that with us! We at Uplift Cleaning Company can be pretty socially awkward and don’t want to have encounters like that with potential or current clients. We respect your time by not wasting it! If you want to talk to us, contact us and let's get down to business!

Being Part Of Our Community

Uplift Cleaning Company is a small business based in Fort Erie and serving the Niagara region. We don’t forget the part about serving the community. It might be in the context of Canada in general for our Buy Canadian series, or more local like when we share about Halloween in the Niagara region, or our participation in local vendor fairs or the Fort Erie Santa Claus parade.

It may be in the form of supporting local media, such as Fort Erie Radio, who we advertise with. By the way, we think that Fort Erie Radio and the people who work there are pretty great! Fort Erie needs more Fort Erie Radio! In a world of increasingly monolithic techno dystopian mega corporations trying to turn us into commodities, with a person being both a customer and product at the same time sometimes, having local choices for our media that are genuinely local is very important!

In addition, when you contact us, you are communicating with a real person who is based in Canada - Fort Erie to be precise. His name is James (It’s me!). We don’t use chat bots or AI agents, or outsource to other countries. We hire in our community too, with our employees living in the Niagara region.

So, Why Have A Blog?

Why not have a blog! It lets us keep in contact with all of the beautiful people who read our content. We would like to thank you for doing so. It means a lot to us that you take the time to read our blog. We hope that you learn something or at least get entertained by us.